Electronic commerce or e-commerce has become an essential tool to encourage sales and open the way
to new opportunities to reach more customers. According to the State of Commerce study, carried out
by Salesforce, 55% of the income of Spanish businesses will be driven by digital technology in 2024.
Currently, the digital sales channel in which entrepreneurs in our country currently invest the most is
the website.

Identify the potential customer

Aspects such as the product catalog, the prices of the items or the speed of sending orders are key to
the success of an e-commerce. However, the difference is marked by the knowledge of the client, their
habits and expectations. Hence the importance of knowing in detail the profile of the potential client.

Web analytics, a key tool to discover new customers

Currently, having an online store to sell and have good products and services is only part of the process.
Specialists in the field indicate that, to publicize a business, managers have to do a good job of web
positioning (SEO), they can also hire an SEM campaign (ads on Google Adwords), or design a lead
generation campaign. content on social networks. It is a job that requires investment and that must be
measurable to know how it is working and the return it is producing.

Improve your social networks and take them to the next level

Social networks are the best channels to enhance your website, and it is necessary to have a social
presence.
Within digital marketing, we must establish a clear strategy on the keywords to use within the different
social media, providing valuable content to attract customers. It is also important to know how to
choose which social networks to be on and what they are used for.
In the case of Instagram, the type of communication with potential customers is closer, and can be
accompanied by images or videos. This channel can be used to humanize your brand and build customer
loyalty.
So it is necessary to analyze each social network and learn to have a social presence in the ones that
most benefit your digital business. If you apply the marketing strategies explained above, your website
will be able to have a better position when appearing in Google and potential customers will not
hesitate to choose you over the competition.